Boutique, privately owned, experience-driven vacation rentals. Poppy feels like home, only better. A complete reinvention of a 35-year-old family business, Poppy is undergoing its biggest evolution to date. As a team of creative visionaries, Studio Cadette was brought on to transform the brand and develop a new vision that nods to the illustrious history of Palm Springs while looking to the future of small business vacation rentals. Through strategy, branding, design, digital, content, and creative strategy, we were thrilled to bring Poppy into this bright & happy spotlight.